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ETM 5391 - New Product Introduction and Commercialization
Prerequisite(s): Admission to the MSETM program or consent of instructor. Elements of the new product introduction (NPI) process and its impact or business strategy and planning. Organizational resources required for NPI and tools for determining commercial viability.
Carlson, Curtis R. and William W. Wilmot. 2006. Innovation: The Five Disciplines for Creating What Customers Want. Crown Publishing Group a Division of Random House, New York. (Available as a hard copy and as a Kindle book)
Read Chapters 1 and 2 before viewing Module 2.
This course is a one-credit-hour elective in the MSETM program and ETM Certificate program. MSETM students are required to choose at minimum of three one-hour courses.