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ETM 5283 - Strategic Planning
Three (3) credit hours. Prerequisite(s): Admission to the MSETM program or consent of instructor. Continuous and systematic process of thought about the future, resulting in a plan or specific course of action for communicating, coordinating and controlling activities. Strategic, long-range, tactical, operational, contingency and performance planning.
Monday, August 21, 2017 to Friday, December 8, 2017
This course is one of the “Core” options for all MSETM students. You must take 9 hours of core courses (3 of the 6 offered) This course is typically offered every fall.
Dyer, J., Godfrey, P., Jensen, R., Bryce, D., Strategic Management Concepts and Tools for Creating Real World Strategy, John Wiley & Sons, 2016. ISBN: 978-0-470-93738-9
Course material will be pulled from additional sources. Students will only be responsible for material from additional sources as covered during class time. Key additional sources include:
Bradford, Robert W., and Duncan, J. Peter, Simplified Strategic Planning, Chandler House Press, Worcester, Massachusetts, 2000.
Assigned Harvard Business Review Articles